Sneakerhead reactions to the shoe have skewed positive. Homebase Skateshop in Bethlehem, Pennsylvania, offered customers a chance to secure a guaranteed pair through community service hours Endless Grind, in Raleigh, North Carolina, offered a bonus raffle ticket to anyone who could kickflip on command, a jab at how unconcerned many eager customers seemed to be with actual skateboarding. But some took an opportunity to do things a little differently. Most skate shops handle a popular release with a raffle to ensure a fair sale. Similarly, the Cactus Jack collaboration is actually Scott's third with Nike - his previous Air Jordan 4s and Air Jordan 1 colorways sold out in an instant. And Tyler, the Creator's partnership with Converse is on its third season. Adidas has partnered with artists like Pharrell and Beyoncé in recent years. Kanye West's Adidas collaboration paved the way for a number of musician-led crossovers. High profile sneaker releases have become more or less commonplace in the hip-hop world. “Eventually it got to the point that while I was on the phone with people I would start getting another call coming through so I just started answering and telling people ‘Crushed Skateshop this is Tom, if you’re calling for the Travis Scott we’re making an announcement on Instagram tomorrow.’ It started affecting business in the shop, there were a few occasions where I’d have to stop short a conversation with a customer to pick up the phone, and when I was helping people set up boards I had to start just hanging up the phone when it started ringing so I could finish what I was doing.” and I would tell them, sometimes repeatedly, that all the information would be on Instagram the next day,” he said. “People would basically just ask how the shoes were gonna be handled, like if it was first come first serve, a raffle, etc. Meanwhile, Tom Alexander of Crushed Skateshop in Washington, D.C., reports getting over a hundred phone calls inquiring about the shoe over his eight-hour shift this past Sunday. WE ARE HOLDING A RAFFLE AND SHIPPING THE SHOES FROM AN OFFSITE LOCATION. “MOST IMPORTANTLY, THE SHOES WILL NOT BE AT EITHER LOCATION, EVER. “THE SHOES WILL NOT BE IN STORE EVER, AT EITHER LOCATION,” the shop’s official Instagram account posted on Monday afternoon. Labor Skateshop in New York City resorted to holding the shoes at an undisclosed offsite location, to quash fears of a break-in. Many skate shop employees are taking to social media, posting flyers and memes imploring customers not to call, text, or DM for more information about the shoes.
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